task 4 - IPC Case study

The types of magazine and target audiences IPC have been associated with, have been

• men (up-market and young)
• women (mass-market and up-market),

which they have created many many magazines which all go along many different genres:

• television
• music
• home
• garden
• sports
• hobbies
• cooking
• celebrity
• cars
• fashion and makeup

IPC would be a very appropriate publisher for a new music magazine, the main reason is because they are a well known reliable corporation, to lean on because they have already been successful in the past.
Other reasons are because they are so practised and are very strong competitors, so they would instantly be successful, as they are very sturdy and serious about the campaigns they provide/support that they would let  you down,  as well as having many existing connections to include celebrities/bands that can be in your magazine to make it look popular and well known attracting needed audience to buy the magazine, which you would need to advertise, so would need strong advertising companies, that all want to be involved in the IPC.

IPC would be likely to publish mainstream music, as there is a global market for that, as its so well know, as well as strong genres like rock, pop, dance, that can easily be recognised and have a strong audience.

Publishers like Bauer may be appropriate because they own more than eighty influential media brands spanning a wide range of interests , including heat, GRAZIA, Closer, MCN, FHM, as well as radio, tv and online brands, and have very strong advertisers to their name to help you with connections, which would mean they have a very sturdy platform for a new music magazine as they already provide successful magazines, and that already own a large amount of audience, that will be easily introduced to a new music magazine.
A helpful website - http://www.bauermedia.co.uk/