- http://www.ipcmedia.com/
- http://www.ipcadvertising.com/
- http://www.ipcmedia.com/about/companyhistory/
- http://en.wikipedia.org/wiki/IPC_Media
- http://www.bauermedia.co.uk/
IPC media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men which brings that to a total of 26 million UK adults, but if you included websites that collectively reaches over 20 million users every month.
IPC's diverse print and digital portfoloio offers something for everyone. Their main focus is on the three core audiences: men, mass market women and upmarket men.
IPC's men portfolio (IPC Inspire) comprises a wealth of leisure brands including:
- Country Life
- Horse & Hound
- Rugby World
- Decanter
- Nuts
- Mousebreaker
- NME
For every interest sector, there is a highly respected editorial team that produce the authoritative content empowering readers to fully indulge and enjoy their passion.
All throughout this advertisers benefit, as they can have specialist messages placed within the most relevant editorial environment, so that it engages the reader.
As well as the upmarket men, they also cater for young men, such men that are media-elusive individuals, who take their media n their own terms. IPC is a leading content provider for today's man, as they offer big brands, and adverts that 18-34 year old males want.
The mass markets women division (IPC Connect) includes many famous women's weeklies:
- Look
- Now
- Chat
- Women
- Whats on TV
- TV Times
- goodtoknow network.
IPC is the leading consumer publisher for mass market women, as they provide weekly magazines and websites that are packed with inspiration, entertainment, information, advice, celebrity and real-life, which appeal to women and mums of all ages and attitudes.
Advertisers access these powerful communication platforms predominantly through IPC Connect, which represents IPC's portfolio of women's weeklies.
The up markets women division (IPC South bank) compromises luxury fashion brands including:
- Marie Claie
- InStyle
- woman&home
- essentials
- Ideal Home
- Livingetc
- housetohome
IPC Southbank and Connect, provides the portfolio with high quality imagery and high quality editorial - fashion and beauty trends and advice, home styling, celebrity, environment, business and real world news.
This is all delivered to the target audience through glossy magazines and exciting websites, IPC media provides advertisers with wonderful opportunities to associate with famous media brands and connect with millions of affluent, aspirational and inspirational women.
Current news about IPC Media - is that Marie Claire and InStyle devise 'Digital watermarking' campaign for Armani code.
L'oreal luxury has partnered with Marie claire and Instyle to promote Armani Code with a multi-platform campaign that uses digital watermarking to unlock additional content.
The sturucture of the company started off in 1963, by merging three leading magazine publishers - George Newness, Odhams Press and Fleet way publications, which then cam together with the mirror group to form the IPC. The the structure stemmed off 5 years later creating a whole tree of publications, so creating a very sturdy and successful structure.
The history of IPC dates right back from the 1800's right through to now (2010).
- The first big bang went off with 'The field', leading to many other country hobbies,
- Then in the 1920's came the releases of 'Idel Home' and many other woman's magazines,
- Along came them 1950's with the release of many music and TV magazines, 'New Musical Express',
- 1990's onwards came the releases of celebrity gossip like 'Now' and 'LOOK', and also the creation of lads mags like 'Nuts' - which was backed by a £8 million marketing investment. and also develops many great new media brands such as 'housetohome'.
- 2010 and the IPC Media restructured around the three key audience groups: men, mass market women and up market women.
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